Your social team is a patchwork of contractors
One studio, one brand voice, end-to-end ops. Ideation, scripting, production, publishing, and growth all under one roof — your brand mission stays intact at every step.
Our Work · SMM Management
You set the mission. We run every step of social.
End-to-end social media operations for entertainment brands. Ideas → scripts → content → publishing → analytics → scaling — every step inside your brand vision. 60-person Mumbai studio. 70% recurring partnerships.
5K+posts shipped per month
70%recurring partnerships
7+years managing brand social
60specialists in-house
Who benefits from this
You have the brand vision but no execution engine
Hand us the brief. We translate it into daily ideation, scripting, production, publishing — and the analytics + scaling layer that compounds over months.
Your data lives in 5 dashboards no one acts on
Monthly performance reviews tied to your brand mission. The metrics that change next month's calendar — not vanity, not screenshots in a deck.
You're shipping content but not scaling what works
We measure post-by-post, identify the patterns that drove the wins, and double down on the formats + topics + cadences that compound. Dead weight gets retired fast.
01Featured Story
Media Platform
IMDb
End-to-end social ops for one of the world's largest media platforms
Cocoma owns the full social pipeline for IMDb — ideation tied to the brand mission, scripting and production in-house, publishing daily across platforms, monthly performance reviews that feed back into next month's calendar. One team, one voice, every step.
End-to-endpipeline
Dailyideation → publishing
Monthlyperformance reviews
02More monetization work
Streaming Platform
Amazon MX Player
Daily social ops across the content slate
Multi-propertyops
Bollywood Entertainment
Fatafat
Daily-content social calendar at entertainment scale
Dailycalendar
OTT Platform
MX Player
Channel ops + community management at scale
Dailyops + community
Personal Brand
Sunit Morarjee
Founder-led personal brand ops across platforms
Personal brandops
03How we monetize
01
We start with your brand vision
Mission statement, audience definition, brand voice doc. Everything downstream — every idea, script, post, reply — anchors here. Drift gets caught early because the source of truth is shared.
02
We turn ideas into scripts and content
Weekly ideation tied to your release schedule. Scripts written for each platform's native format. Content production in-house — editors, designers, motion artists, captions, thumbnails — all under one team.
03
We publish daily across every platform
60-person team running the channels in shifts. Posts go out on time, formatted native to each platform. Community management 24/7 — comments answered, DMs triaged, escalations flagged.
04
We measure, learn, and scale the winners
Post-by-post performance tracking. Monthly review surfaces the patterns that worked, retires the dead weight, and feeds insights back into next month's ideation. Compounding wins, not random spikes.
Where the social ops happen
60 specialists, one Mumbai studio. The team behind every post, every comment reply, every monthly review you see above.
Let's audit your social pipeline.
15-minute discovery call with Anil + a senior strategist. We'll map where your pipeline breaks down — ideation, scripting, publishing, analytics, scaling — and show you what end-to-end social looks like.
Book a discovery call