Structuring channel pages, playlists and series shelves to maximise session time and algorithmic recommendation. Organised around viewing behaviour, not just content type.
Click-through rate is the first gate. Thumbnails and titles get tested against real data, not instinct, and back-catalogue gets the same treatment, not just new releases.
Discover untapped topics and viral ideas with a focused “white space” analysis for your niche.
Metadata across the full catalogue gets audited and rewritten around what people are actually searching for. Competitor gaps included.
The first 48 hours after a drop matter more than most teams treat them. Upload timing, metadata and thumbnails are set up in advance to catch the algorithm at the right moment.
Old music still gets searched. Back-catalogue gets an SEO pass and playlist structure so new listeners don't dead-end after one song.
Monthly numbers on what's growing, what's not, and why; benchmarked against others in the same genre, not just against last month.
Most podcast episodes are invisible on YouTube because the metadata is an afterthought. Each episode gets titled and described around what the audience is searching for, not just what the episode covers.
The moments that make people subscribe aren't always obvious. The right clips get pulled, formatted for Shorts, and published on a cadence that keeps the channel active between full episodes.
Guest-led and topic-led playlists keep viewers watching past one episode. Session depth is a growth lever most podcast channels leave untouched.
Guest thumbnails, quote cards, topic-led formats, tested against actual click data until there's a clear picture of what works for this specific audience.
The best content on YouTube is the content people are already looking for. Topics get researched against search volume and competition before anything goes into production.
Existing uploads get audited and rewritten, titles, descriptions, tags, to pull in search traffic that's already there but not landing on the channel.
If viewers drop off before the lesson lands, the content isn't working regardless of how good it is. Drop-off patterns get analysed and fed into edit and structure decisions.
Live streams, replays and highlights get optimised in real time and post-event; titles and thumbnails set up to catch both live traffic and the search volume that follows.
Match days, training series, behind-the-scenes: each content type gets its own structure so the channel builds habitual viewers, not just one-off visitors.
Subscriber churn in the off-season is a real problem. A content plan that keeps the channel active and the audience engaged when there are no matches to publish.
60-person in-house team. Custom scoping for your goals. Dedicated PM. End-to-end delivery from kickoff to launch.
Book a discovery callFor creators & specialistsEditors, designers, animators, motion artists — we're hiring across India and remote. ~60 in-house, growing.
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