A note from the founder
I'm Anil. Cocoma was an accident.
In 2019, a friend asked me to fill in for him on a pitch to Amazon Prime Video. He couldn't make it. I went in his place — with no agenda except making the meeting happen.
Back then, Prime Video's YouTube was trailers, teasers, and paid ads. No content system. No editorial strategy.
So instead of pitching what I was supposed to pitch, I told them something different: what their YouTube strategy should be. A whole content culture, not just promo cuts.
The friend didn't continue with it. My face and my name were already on the work. Either I delivered what I'd pitched, or the whole thing fell apart. So I delivered.
The Prime Video channel started growing. More titles came. Then more clients. Then a team. Cocoma never really got founded — it just kept forming.
Six years later, we're a team in Mumbai. Editors, designers, marketers — and unofficially, the chai uncle downstairs who knows everyone's order. Most of us aren't from Mumbai. Most aren't from cities you've heard of.
Today the same team works on Amazon MX Player, IMDb, B4U, T-Series and others across India's biggest entertainment brands. Nobody on this team grew up thinking that was possible. Because for people from where they're from — it usually isn't.
That gap — between "where they're from" and "what they ship" — is the whole reason Cocoma exists. We think the model can work for a lot more than just us. More on that below.
If you're considering working with us, I take the call myself. Not because it scales. Because it's the fastest way for both of us to find out if we should do this together.
— Anil
The bigger why
Why Cocoma exists.
Cocoma = Code + Content + Marketing. Three things I happened to know before any of this. Three things you can build a globally-graded career around with just a laptop and good internet.
- CoCodeThe systems that make creative work scale.
- CoContentThe actual videos, edits, designs, words.
- MaMarketingThe audience that finds and stays with the work.
That part — laptop and good internet — matters more than it sounds.
If you're from a small town in India, Nepal, or anywhere across this region — you can't easily become an engineer (no college nearby), or a banker (no MBA, no network), or a film producer (no industry connections).
But code, content, and marketing? You can teach yourself. You can compete. You can ship globally-grade work from a 250-square-foot room in a town nobody's heard of.
That's the bet Cocoma is built around. Three skills that don't need infrastructure. Three doors a whole region can walk through — without waiting for the government, the funding, or anyone else.
If a team from across the region can ship globally-competitive work from one Mumbai studio — that's a model others can build on, too.
People transform. Brands transform. Eventually, a region transforms with them.
How we got here
Mostly by accident, then very much on purpose.
2019
The pitch that wasn't mine.
A friend asked me to fill in for him on a YouTube pitch to Amazon Prime Video. I went, pitched something different — a whole content culture, not just trailers and ads — and they said yes. The friend didn't continue with it. The work was on me. Cocoma started forming around that one decision.
2020
Lockdown — and the call we didn't make.
Pipeline froze. Most studios cut their teams in half. We didn't fire a single editor. That decision is why 70% of partnerships still recur today — we kept the people who built the work, so the work kept compounding.
2022–23
Solo → in-house, no subcontracting.
Stopped subcontracting entirely. Built the team in-house — editors, designers, marketers under one roof in Mumbai. Quality became something we owned, not chased.
Today
Three lines. One studio.
Cocoma now runs Code + Content + Marketing as one operation. 70% of partnerships are recurring — same partners, year after year, because the work earns its way back every month.
What we believe
Five lines you can disagree with.
Generic mission statements are filler. These are the lines we actually live by — sharp enough that someone could read one and decide we're not for them. Which is fine.
- 01Best idea wins. Not best person on the floor.
- 02Feedback is actionable. And aimed to assist.
- 03Numbers don't say everything. But they don't lie either.
- 04Context, not control.
- 05Recurring is the only kind of trust.
By the numbers
Six years. 60 people. 35,000+ videos.
The numbers compound the same way our channels do.
60specialists in-house
2019founded in Mumbai
70%of revenue is recurring
3lines under one roof
Partners
Some of the people who keep coming back.
Same partners, year after year — because the work compounds. The team logos below are real.
The team
Meet the leads.
30 editors. 10 designers. 15 marketers. 3 in HR, 3 keeping infra running. These are the people you'd actually be working with.
Vishal Kacker
HR / Operations
Deb Mahato
Marketing / Creative
Ravi Mandaliya
Video Editing
Chirag Maru
Video Editing
Sakshi Nandanwar
Motion / Design
Samiksha Pandav
Design
Cocoma in the wild
What it actually looks like.
International partners visiting the studio. Team mid-shoot. Edit bay mid-flow. Studio life on a regular Tuesday.
Inside Cocoma
What working here looks like.
A team from every part of India and beyond. Hindu, Muslim, Christian, Sikh, Buddhist — every festival is somebody's, so we celebrate every festival.
It's the studio I'd want to work at — so we built it that way.
See the full benefits + open roles in Careers
What we won't do
The work we turn away.
Clearer than any positioning statement. If any of these matters to you, we should talk.
Vanity views over real outcomes.
We won't chase a thumbnail-bait viral hit if it costs the channel's long-term audience.
Briefs we can't measure.
Internal saying: if we can't measure, we can't manage — and if we can't manage, we can't grow. So we'll push to define what 'this worked' looks like before we start. Yours and ours.
Lock-in retainers that don't earn renewal.
Month-to-month is the default. The work has to earn its way back, not hide behind a contract.
Want to see if we're a fit?
Let's talk.
Pick a 15-minute slot — I'll take the call myself. Walk away with a clear shape of what we'd do for you, whether or not we end up working together.
