Research

First-party data from 800+ entertainment campaigns.

Name: Cocoma Digital
Price range: $$

The Cocoma Index, RPM benchmarks, and ROI studies — built from 7+ years operating Indian entertainment IP on YouTube. Most studios theorise. We publish.

First report dropping Q3 2026. The cards below preview what's coming.

What we're building

Annual report

The Cocoma Index 2026

What's actually working on Indian YouTube — RPM benchmarks by genre, watch-time patterns, monetization signals. Pulled from 800+ campaigns Cocoma has operated since 2019.

In progress

Quarterly drop

Indian YouTube RPM Benchmarks · Q1 2026

Quarterly RPM by genre — Bollywood music, OTT promos, devotional, comedy, edtech. The number every entertainment IP holder asks Cocoma for; nobody publishes it.

Drafting

Industry analysis

OTT Promo ROI Study 2026

Pre-launch saturation vs day-of blitz vs post-release retention — which spend mix returns on which type of show. Anonymized data across 400+ campaigns.

Data gathering

Want a specific data point sooner?

Cocoma's data team can pull custom benchmarks for your category before the public report drops. Anil takes the call himself.

Book a 15-min discovery call