You're dropping a title without a launch engine
We bring the full launch stack: trailers, sizzles, content marketing, social blitz, paid coordination, PR — every lever pulled in concert, on schedule, in your brand voice.
Our Work · Marketing Campaigns
You drop the title. We bring the audience.
60-person Mumbai studio running end-to-end launch campaigns for entertainment IP across film, OTT, music, and web series. Trailers, sizzles, social blitz, content marketing, paid coordination — every launch lever, pulled in concert.
400+campaigns shipped
70%recurring partnerships
7+years scaling launches
60specialists in-house
Who benefits from this
Your launches peak on day 1 and die by week 2
We build campaigns that compound across launch AND post-launch retention windows. Daily content, community management, paid layers, retargeting — the audience stays engaged past week 2.
You're shipping assets but no orchestration
One team owns the calendar across every channel, every format, every platform — YouTube, Instagram, X, TikTok, OTT carousels, PR placements. Drops land in concert, not piecemeal.
Your paid spend is loud but the launch still feels quiet
Paid is one lever. We tune it against organic, content, and PR so the layers amplify each other — instead of paid carrying noise that organic never echoes.
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01How we run launches
01
We pre-launch with sizzle and tease
4-8 weeks ahead of drop, we cut trailers, build hype assets, and seed early conversation. The audience knows your title is coming before your launch day actually arrives.
02
We launch with a multi-channel blitz
Coordinated drop across YouTube, OTT, social, paid, PR — all in concert, all on schedule. The audience hits maximum density on day 1 because every channel hits at once.
03
We sustain through retention windows
Post-launch content + community management + paid retargeting layers keep audiences engaged through week 2, week 4, and beyond. Compounding, not spike-and-dead.
04
We measure what compounded and what didn't
Campaign-end review surfaces what worked, what didn't, and which patterns to bake into the next launch. Continuous improvement, not one-shot campaigns.
Why brands trust us with their launches
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Campaigns shipped
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Specialists in-house
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Recurring partnerships
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Years scaling launches
- Trailers + sizzles
- Social blitz coordination
- Content marketing + PR
- Paid + organic tuned together
- Post-launch retention layer
Cocoma plans our launches like a campaign HQ. They own the full lever stack — trailers, social, content, paid, PR — and they run them in concert. We just hand them the title and the date.
— [Major film studio]
Let's audit your upcoming launch.
15-minute discovery call with Anil + a senior strategist. We'll review your launch slate and show you what end-to-end campaign coordination delivers when every lever moves together.
Book a discovery call